CNBC

I sat in the DTC team of CNBC, where I led app design efforts to boost engagement, align features with web, and launch new consumer products while collaborating closely with a lean agile team and using research and analytics to inform user centered decisions.

Role

Platform

Areas

Lead Designer

iOS | Android Apps

Strategy, Design

Scroll to explore

Background

CNBC currently offers several direct-to-consumer subscription products that caters to both retail and professional audiences.

‍CNBC Pro: Service offering in‑depth market insights, exclusive articles and analysis, live-streamed CNBC TV from U.S., Europe, Asia, and “Pro Talks” with expert investors

‍Investing Club: Service offering candid stock picks, live monthly & daily meetings, and Jim Cramer’s insights.

‍CNBC+: Standalone stream service offering two global streams, on-demand full episodes and video clips.

Results

During my time at CNBC, my primary focus was improving navigation and content organization across both iOS and Android apps while ensuring consistency with the website experience. I led and contributed to several initiatives, each described in more detail below, but here are some of the key results of my work

CNBC+ Subs

Conversion Rate

Content Consumption

Increase on news fronts

~45k

14%

21%

13%

CNBC Projects

01.

CNBC+

New Product

Redesigned CNBC’s Livestream experience by enhancing how users find and discover video content—unlocking new capabilities that improved engagement, increased time spent in the app, and delivered more personalized, relevant recommendations.

Read Case

02.

Home Feed

Navigation

Re-imagining CNBC’s mobile app Newsfeed to surface relevant and engaging content— transforming a cluttered scroll into a structured experience around user behavior and interests.

Read Case

03.